The legendary sound of VOX Amplification begins with Dick Denney, a young amplifier designer who began working for England’s JMI Corporation in 1957. Dick, a guitarist himself, had his finger on the pulse of the rapidly evolving world of the electric guitar in the late 1950’s and worked tirelessly with the JMI staff to design an amplifier that could offer the volume and sustain that guitarists of the time were craving. The result of their work was introduced to the world in January of 1958. This amplifier, dubbed the AC1/15, marked the very first appearance of the VOX name on a guitar amplifier and thus began an institution that has thrived for nearly 60 years. Later shortened to the AC15, this amplifier quickly became the choice of London’s top guitarists, including Vic Flick who used an AC15 on his iconic recording of the “James Bond Theme”.